Copy Yourself With A Twist: The $1B Secret To Marvel's Growth Recipe

Copy Yourself With A Twist: The $1B Secret To Marvel's Growth Recipe

Action movies seek a difficult balance between giving audiences what they expect and surprising them with something new. At best, you get Heath Ledger’s performance as the Joker in The Dark Knight; at worst, you get X-Men Origins: Wolverine, which Roger Ebert summarized thus: “No lessons to learn. No joy to be experienced. Just mayhem, noise and pretty pictures.”

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